Independent Thinking Blog

Second Look: LinkedIn, Doing Good, and Putting Your Social Media House In Order

Each week I’m highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.

6 Reasons to be a Good Company: The always thought-provoking Umair Haque poses the question: Why is doing good in our self interest? The answer involves a laddered approach that starts with information and moves up to rulemaking and self-correction. Good post with examples of companies that are walking the walk.
10 Ways to Use LinkedIn: Solid advice for small business owners, including keeping in touch and tracking your competition.
Everything has its Place: My friend John Taylor has a terrific post about social media channels and what goes where.

Photo by waywuwei (Flickr).

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The GDPR: What Is It and Why Should You Care About EU Data Privacy?

The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

The Essential Guide to Crisis Communications

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

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