It’s clear that more and more people are going online, and that companies and the consultants that advise them are using social media tools to recruit, network, market, sell, build brand reputation, and more. But not everyone is online. ¬†That doesn’t mean you can’t use social media tools to reach them.

Check out ReadWriteWeb lead blogger Marshall Kirkpatrick’s list of five strategies for using social media to reach people who still think that Digg is something dogs do and that Delicious is just an adjective.