Whether or not you like Barack Obama, you’ve got to love the way he and his team manage their communications strategy. Every communication is on message, from his speeches to the daily e-mails to supporters. The Obama campaign operates with a discipline that’s difficult to achieve and rarely seen in the marketplace, the boardroom, or the campaign trail. It’s a communications strategist’s dream to have a client stay so focused. It’s short. Sweet. Perfect harmony.
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.