Interesting takeaway from the Interbrand survey of consumer attitudes toward 32 major banks and financial services companies.* Turns out that the survey of 2000 households found that 53 percent don’t trust their own bank; and even more–64 percent–don’t trust financial service providers.

Consumers want “integrity, transparency, responsibility, and empathy.”

What the heck were we (consumers) putting up with before?

This should also be another warning sign to companies, especially big brands, about the need to rethink their business operations and how they tell their story. What do you think?

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*From Interbrand New York CEO Alan Bateman in remarks yesterday during a Webinar hosted by Thomson Reuters.

Photo by takomabibelot (Flickr).