Talk about smart public relations. Loews Hotels is offering a “Baggage Buy Back” incentive to reimburse guests the $15 checked bag fee the airlines are imposing. This costs the hotel chain very little while earning the company free publicity and a lot of good will.
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.