Independent Thinking Blog

Influencer Marketing Isn’t About Numbers

Influencer Marketing Isn’t About Numbers

Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.

The Problem With Staying on Message

The Problem With Staying on Message

The problem with messaging is that too many businesses stay on message by talking in talking points rather than engaging in conversation.

Every Business Has a Paywall

Every Business Has a Paywall

Paywalls aren’t just for consumer products and media companies. Every business has one, and it’s important to understand how yours works.