Independent Thinking Blog

Finding Fresh Voices 3

You need fresh voices and new perspectives to go from doing the work to figuring out how to position your business to thrive over time.

Influencer Marketing Isn’t About Numbers

Influencer marketing often gets it wrong by focusing on the wrong metrics. What matters is not how many friends you have, or how many people you follow. It’s who they are.

The Problem With Staying on Message

The problem with messaging is that too many businesses stay on message by talking in talking points rather than engaging in conversation.

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