Independent Thinking Blog

3 Keys to a Smart Business in 2018

If you want to run a smart business in 2018, first make sure that you have the organizational agility to pivot and respond to what customers want.

The Essential Guide to Crisis Communications

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

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