I have a confession: I hated my “About Us” section for a long time. It was impersonal. Static. Written like it belonged in a so-last-century corporate brochure.
Despite that, it took me two years to figure out how to rework the language to get the balance I wanted of informative, business smarts, and personality. (It’s been up for a little while, so you can check it out and let me know what you think.) It’s not that I didn’t try. Or that I can’t rework other people’s resumes, LinkedIn profiles, and About pages.
I just couldn’t get mine right. It’s just really hard to write about “me.”
Have you looked lately at how you’re talking about yourself? If so, did you change anything?
Photo by Liz West (Flickr).