Independent Thinking Blog

Google, Doodles, and Showing You Care

This is what I found when I popped over to Google the other day.

Obviously not every company can customize its logo for its customers. But what about:

Sending a “happy birthday” postcard (as did one of my doctors)?
E-mailing a “happy birthday” greeting (race organization)?
Providing a free dessert (restaurant)?
Offering a birthday discount and free shipping on an order (retail store)?
Loading a “special surprise” onto a loyalty care (coffeehouse chain)?

What can you do for your customers that’s personal, keeps you top-of-mind, and shows you care?

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The GDPR: What Is It and Why Should You Care About EU Data Privacy?

The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

The Essential Guide to Crisis Communications

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

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