This is what I found when I popped over to Google the other day.

Obviously not every company can customize its logo for its customers. But what about:

  • Sending a “happy birthday” postcard (as did one of my doctors)?
  • E-mailing a “happy birthday” greeting (race organization)?
  • Providing a free dessert (restaurant)?
  • Offering a birthday discount and free shipping on an order (retail store)?
  • Loading a “special surprise” onto a loyalty care (coffeehouse chain)?

What can you do for your customers that’s personal, keeps you top-of-mind, and shows you care?