Deborah Brody wrote a terrific blog post last week about the role of engagement. She said in part:

In social media, people talk about engagement all the time. You have to “engage” with your followers. What does this really mean? Why are you engaging? The answer is simple–to build a lasting relationship (the “marriage”).

A couple days after Brody’s post, I had the pleasure of hearing Guy Kawasaki talk about how to be enchanting. His starting point: “I want to move from engagement to enchantment.”

I think they’re both onto something. What say you?

Next post, I’ll recap my top six takeaways from Guy Kawasaki’s talk.

Photo by Joost J Bakker (Flickr).