What can you do today to get noticed?

My neighbor Steve Stern operates a small financial investment advisory firm. We usually meet up in the halls and chat for a few minutes. Yesterday was no different–except that he and an employee were headed to the Irish Pub down the street for a St. Patrick’s Day pint. Temping as the offer was to join them, I had to decline.

Fast forward a couple of hours, and Steve’s at my door with a bottle of Guinness.

Of course, you don’t have to buy someone a pint of beer–but you do need to be constantly thinking about how you can add value to a colleague, client, customer, or prospect’s day. So what have you done lately to position your business top of mind?

Photo by Paul Arps (Flickr).