Independent Thinking Blog

Data Mining for Votes

 

There’s an interesting piece by Mike Madden on Salon.com about the Obama team’s sophisticated data mining operation.

In the age of cookies and dashboards, it’s a smart bet that lots of people can recite a lot of data about you. But it’s the smart organizations and savvy strategists who know how to translate the information into useable results. This article offers a case study in progress.

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