Interesting observation by John Tozzi in Business Week’s New Entrepreneur blog about how start-up companies are engaging their fans to raise money.
We’ve seen a number of companies set up online forums to tap into their customer base for product or marketing ideas (i.e., Starbucks, General Mills, Procter & Gamble). Now comes crowdfunding.
The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.