What is a Social Customer?

You can’t talk about social business without first talking about social customers. Because we, as consumers, find ourselves with the global equivalent of a megaphone in our hands. Or, more precisely, a mouse click or touchscreen away. But what is a social customer? A...

Scaling Social

You might have seen the periodic mass unfollow on Twitter. It typically comes from someone who built up a large network and wakes up one day drowning in noise—a stream of tweets from thousands of people they don’t know and never interact with. Not to mention a lot of...

Teaching Social Media

We’re teaching social media all wrong. We focus on how to use these platforms for business. We teach employees how to upload and tag pictures on Google+ from their association’s annual meeting or how to post a status update on Facebook about all the cool...

Social Business Isn’t the One

Almost every conversation about social business has that moment when our very logical discussion hits a roadblock. (And it’s a very understandable roadblock too.) Someone worries that sharing social data and opening up social media use at work means that all their...