Affiliate links can be a simple way to add in a passive income stream, but at what cost to your brand and its reputation?
Independent Thinking Blog
Marketing Communications / PR
These 3 Strategies Will Boost Your LinkedIn Content Marketing Efforts
There are 3 key strategies you can deploy to become intentional about your LinkedIn content marketing and drive prospects to your door.
4 Ways to Identify & Attract Potential Customers
A new subscriber emailed to tell me his biggest challenge is identifying and attracting potential customers. Here are four strategies that work.
PR and Marketing Are Finally Converging
The lines between PR and marketing are blurring, and over 50% of practitioners think the distinction will be meaningless within five years.
The State of Corporate Messaging
We've talked before about invisible buyers, a term coined by my friend Tom Martin to describe the fact that people do a lot of online homework before they pick up a phone, email, or even send you a tweet. This means that if you don't pique their interest you may never...
4 Reasons + 8 Ways to Use Text Messaging
Call it text messaging. Or call it SMS. Or just send a text, maybe without using periods. Actually, you want to send a text. A friend of mine just redesigned his company's mobile app to embed text communications. He figured out what a lot of businesses have been slow...
The Awesomeness Trap
No one sets out to create bad content. The doesn't mean, however, that all your content is effective at achieving its specific goal. Maybe that's selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat squishier...
5 Future of Marketing Trends You Need to Know Now
How is marketing evolving, and what is the future of marketing? This is the question that was at the core of a presentation by Mitch Joel, a digital marketer who spends a lot of time looking at where the profession is going and how companies can position themselves to...
It’s Time To Find Your Hero
Thor is my hero. Growing up, Thor was my favorite of the five "superheroes" featured in a rotating series of cartoons. I loved the big guy. The whole Norse god thing. The hammer, and the glamour. Okay, grown-up me has other heroes too. Men and women who stand up and...
The Future of Retail is Frictionless and Personalized
A new report says that the future of retail is increasingly frictionless and personalized. Future of Retail 2016, by research firm PSFK Labs, identifies 10 factors that companies will want to put in place to build brand loyalty, engage with customers, and generate...