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Your Brand Is No Longer Geotagged

branding, Business, location-based marketing

Something really interesting is happening in the business of basketball. Free agency started July 1. This is the period where billionaire owners woo star players. Millions of dollars in deals ensue. (This isn’t really a post about the NBA. So stay with me.) In...

The Surprising Truth About Mobile

location-based marketing, Marketing/PR, Mobile

Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...

The Future is Data Rich and Contextual

Data, location-based marketing, Mobile, Reviews, Social Media, Technology

At a conference recently, a speaker asked the audience for the most important factor in developing a data app. My response: Context. It was thus with great interest that I dove into Age of Context. Shel Israel and Robert Scoble’s new book looks at the impact of...

3 Surprisingly Awesome Ways to Use Location-Based Marketing

Data, location-based marketing, Professional Development

I really dislike the early iterations of location-based marketing. They’re interruptive rather than integrated.  And gamification turns me off.  (Seriously: being the mayor of your local coffee shop matters to you?) Then there’s the whole tweeting-about-it...

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Recent Posts

  • Should You Accept Affiliate Links and Become a Brand Ambassador?
  • The Importance of News Fluency in Storytelling
  • The Players’ Tribune Is Redefining Who Gets to Tell Your Story
  • The New Gmail Is the Update We’ve Been Waiting For
  • The Essential Guide to Crisis Communications

Our office

4600 Connecticut Ave, NW #930
Washington, DC 20008

Phone
202-244-7651

Email
Click here to send a direct email to Daria Steigman

Social media audit

Check out our Digital Brand Review to learn how to assess the effectiveness of your organization’s social media channels and your overall online strategy.

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Learn how our Social Readiness Workshop can help you move your business from “standalone” social media activities to a more integrated approach.

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