Influencer Marketing Isn’t About Numbers

Influencer Marketing Isn’t About Numbers

Don’t buy friends. Please. Just don’t. If you’ve been reading this blog regularly, you know that I’m not a big fan of the influencer marketing hype. Because, what is an influencer anyway? And how much is your influence worth? Influencer...
6 Website Elements Worth a Second Look

6 Website Elements Worth a Second Look

It’s a good idea to periodically review your website.  And it’s not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn’t. Some of the advice was pretty...
11 Ways to Repurpose Your Content

11 Ways to Repurpose Your Content

We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We’ve also discussed 5 key elements to an effective content strategy. Now the rubber...