Why I Killed Blog Comments

Why I Killed Blog Comments

The deed is done. I have turned off the blog comments feature. I’m boldly going (to blatantly misparaphrase a line) where many others have gone before. Before I tell you why I made this decision, let’s talk about a few reasons not to kill the comments on your blog....
11 Ways to Repurpose Your Content

11 Ways to Repurpose Your Content

We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We’ve also discussed 5 key elements to an effective content strategy. Now the rubber...
Content Strategy Starts With 5 Key Elements

Content Strategy Starts With 5 Key Elements

I heard someone state recently that only about one-third of companies have a documented content strategy. Even if that number is a little low, it means a lot of organizations are either (a) pushing out content with no discernible strategy or (b) doing very little if...