We’re on a content roll, so let’s keep going. We’ve talked recently about content audits and the value of identifying and purging outdated, redundant, and irrelevant content. We've also discussed 5 key elements to an effective content strategy. Now the rubber hits the...
I heard someone state recently that only about one-third of companies have a documented content strategy. Even if that number is a little low, it means a lot of organizations are either (a) pushing out content with no discernible strategy or (b) doing very little if...
How long have you had a website? I know, it sounds like a trick question. The first commercial sites started popping up two decades ago -- and chances are your site has existed in some iteration for a while now. Like my own business, you probably started out with a...
What makes for engaging content? AOL -- yes, that AOL -- looked at over 55,000 customer interactions with online content to try to understand what makes people engage with different kinds of content. The study identified eight distinct content moments: inspire be in...
Do you publish? If so, where? The folks at Atomic Reach asked me to be the guest on a Twitter chat about publishing platforms to grow your business. Because I had to pull together some ideas on the topic, I thought I'd share them with you here. That fact that more and...
No one sets out to create bad content. The doesn't mean, however, that all your content is effective at achieving its specific goal. Maybe that's selling a product, driving donations, encouraging new member sign-ups, educating people, or even the somewhat squishier...
My mouse was driving me crazy. I changed the battery, cleaned the bottom, and even tested multiple mouse pads -- and it was still sluggish with periods of just not working at all. So I wised up, went online, and purchased a new mouse from Amazon. Amazon makes it easy...
Word counters can be very helpful. They're useful for: keeping post meta descriptions under 156 characters tweaking an online application so your bio fits in the allocated space checking that tweets + links stay under 140 characters ensuring that your LinkedIn invites...
So I'm writing this blog post about writing blog posts and finding your blogging mojo. You see, my brain's in a post-holiday funk. I have a Wunderlist of blog post ideas, but nothing is inspiring me. Running often helps clear my mind, but it was raining outside...
My first Twitter poll was a complete failure. It's #WorldSeries Game 5 tonight. Who will win? — Daria Steigman (@dariasteigman) October 31, 2015 It was actually Game 4. Sigh. But that's not what's really wrong here. [bctt tweet="Twitter polls are a useful tool to take...