Content strategy is easy. You're probably reading this and thinking I'm crazy. But, really, creating a strategy for building content is the simple part. No, it's not really "easy," but deciding you need a blog (or a video series, a podcast, a Twitter feed, or some...
Independent Thinking Blog
The Importance of News Fluency in Storytelling
In an era of 24/7 news cycles, photoshopping, and bots amplifying lies, news fluency might just be the key to helping consumers distinguish good storytelling from bad.
The Case for Digital Reciprocity
There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.
The Players’ Tribune Is Redefining Who Gets to Tell Your Story
The Players’ Tribune has taken the megaphone away from sports reporters and put it into the hands of reporters in a fascinating experiment to rewrite who gets to tell our stories.
These 3 Strategies Will Boost Your LinkedIn Content Marketing Efforts
There are 3 key strategies you can deploy to become intentional about your LinkedIn content marketing and drive prospects to your door.
2017 Social Media Trends: Less Bling and More Basics
A new 2017 social media trends report shows you can’t get too much of a good thing, there’s less bling, and marketers are ignoring some key opportunities.
Why I Killed Blog Comments
I finally turned off the blog comments, but that doesn’t mean the conversation is over. It’s just happening someplace else.
The Evolution of Search
Search has become less about words and more about meaning. Content and context are everything if you want customers to engage and buy.
6 Website Elements Worth a Second Look
It's a good idea to periodically review your website. And it's not just about content, but all your website elements. I was skimming some webinar materials the other day on websites and what works and what doesn't. Some of the advice was pretty basic, like making...
Why Content Curation is a Key Ingredient in Your Digital Strategy
Content curation can make or break your digital strategy. It is that important. If you don't know the term, content curation refers to the process of identifying, gathering, and sharing information relevant to a particular topic. The phrase comes from the art world,...