Business, Communications Strategy
I remember when the first case of Ebola hit the United States. And then, again, when the first health care workers from the hot zone came home. There was misinformation spread by clinicians, the media, and elected officials and, frankly, a lot of misguided panic from...
Communications Strategy, Social Media
I asked participants at a meeting the other day to name their favorite social media platform. Many picked Twitter (news) or Instagram (pretty pictures). There were a few Facebook aficionados (groups), a Pinterest lover (boards), and one Reddit fan (trendspotting). My...
Business, Communications Strategy
In media training 101, you’re taught to stay on message. The idea is, no matter the question, you give the answer you want your audience to hear. I had my only media training when I worked for a labor union, so the questions we played with all involved a looming...
Business, Communications Strategy
The #OscarsSoWhite discussion once again put the topic of diversity front and center. The focus of the Oscars was on the nominations. However, as The Guardian pointed out, “it is not the Academy that is cheating minorities, it is the film industry...
Communications Strategy, Social Business, Social Media
Sometime last year I heard a radio show host discussing metrics in a fragmented media market. To access his show, you could listen live on radio, watch simulcast on TV, download two different streaming apps, and download the podcast to listen later. Just measuring the...
Business, Communications Strategy, Reviews, Workforce
Quick Poll: What’s your favorite kind of chocolate? Ask three people about chocolate and you are likely to get at least three different answers. Hazelnut truffles, cherry bonbons, Hershey’s kisses, bittersweet hot fudge. (The hot fudge is for me.) A new...
