Voice search is growing and forecasting the move away from keywords to semantic (and natural-language) search. And, yes, there are implications for your business.
Independent Thinking Blog
The Essential Guide to Crisis Communications
Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.
Facebook’s Latest Algorithm Changes Are No Reason to Panic
Don’t panic. Facebook’s latest algorithm changes are a needed course correction, and they don’t have to sink your brand strategy.
The Problem With Staying on Message
The problem with messaging is that too many businesses stay on message by talking in talking points rather than engaging in conversation.
Happy Presidents Day 2017
Happy Presidents Day 2017. I was hoping to take the day off, but deadlines interrupted. It is, however, gorgeous outside -- and I'm determined to step away from the computer and go for a walk before the sun sets. So this week I'm going to bypass the usual blog post...
Does Your Website Navigation Work for Your Customers?
Your website shouldn't be a maze. The last thing you want to do is make your visitors work. Prospects shouldn't get buried 3 clicks in. Nor should they have to rely on a site search bar to find the information they want. Or have to call you because basic information...
Text Messaging is Becoming a Business Imperative
Are you using text messaging in your business? SMS is rapidly becoming a business imperative. Not an optional customer channel. Not a "nice to have but we'll deal with it later." If you're not giving your customers a way to engage with you via mobile then you're going...
Mobile is the New Tech Ecosystem
About 20 percent of my Web site traffic comes from mobile. The number -- and that it isn't higher -- isn't really surprising. Mobile may be the new tech ecosystem, but much of my traffic comes from business people, most of whom still spend a lot of the day in an...
Diversity Isn’t a Rainbow Coalition
The #OscarsSoWhite discussion once again put the topic of diversity front and center. The focus of the Oscars was on the nominations. However, as The Guardian pointed out, "it is not the Academy that is cheating minorities, it is the film industry itself." The...
What’s Next for Design Thinking?
It’s no secret that I’m fascinated by design thinking. We’re increasingly connected to, by, and with “things.” So how we interact with objects and devices – and that we can interact with them -- becomes less a question of convenience and more a universal imperative....