Every Business Has a Paywall

Every Business Has a Paywall

The problem with free is that people don’t value it. They might use your product, pick your brain, or sing your (free) praises, but flip on the paywall and the narrative shifts. Take PicMonkey, for example. It’s my go-to photo editor for blog pictures....

The Problem with RFPs

  Does your business rely on Requests for Proposals (RFPs)? Law practices, management firms, PR agencies, and other big consulting-based businesses rely a lot on getting and winning work this way. It’s a numbers game. Respond a lot. Win some. Lose some. There are...

Specialist or Generalist?

Are you a specialist or a generalist? My friend Kellye Crane asked me to lead a discussion on this topic at the Solo PR Summit later this week. She’s an advocate for vertical integration–picking your industry or sector and drilling down (for clients) from...