Independent Thinking Blog

Branding

I Define Your Brand

I Define Your Brand

You can try to define your brand. You can create your corporate culture. Build a great product. Map your touchpoints. Hire wisely. Turn your customers into raving fans. And yet-- I define your brand. Your employees, customers, members, patients, and everyone else your...

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Your Brand Is No Longer Geotagged

Something really interesting is happening in the business of basketball. Free agency started July 1. This is the period where billionaire owners woo star players. Millions of dollars in deals ensue. (This isn't really a post about the NBA. So stay with me.) In the...

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The Value of Great Swag

Ian Gertler and I were having a conversation about swag. Swag or schwag--it's the cool stuff companies compete to put into Oscar gift bags. The pens, phone chargers, paperweights, and the like that show up in the average conference tote. Like this. As you can see, the...

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Don’t Neglect Your Visual Brand Identity

You know how when you see or hear certain advertisements, you can identify the company immediately even if the ad spot is brand new? Credit solid branding. The GEICO gecko.   Local car dealership Eastern Motors. I dare you to watch the ad and not have the jingle...

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