Making tough business decisions is … tough. But you can protect your brand and mitigate the impact of your decisions if you can define your reasons and present a cogent argument.

Colin Powell did this in making the case for his endorsement of Barack Obama, says leadership consultant John Baldoni in a recent blog post. Baldoni argues that Powell’s approach offers a guideline for business leaders:

  1. describe the big picture
  2. make the case
  3. declare the moral imperative
  4. look to the future
  5. play nice to the other side

Read Baldoni’s post here.