Does your business develop strategic partnerships?

I’m in Atlanta this week for the Solo PR Summit, where I had the pleasure of presenting this morning on the topic of strategic partnerships. We looked at why a partnership might make sense for your business, how to identify your best partner (and why paying attention to red flags matters), lessons learned, and advice for developing a partnership plan that works.

It all starts with why.

In the session, I identified four reasons to consider a strategic partnership:

Here’s the complete presentation. Have you had (or do you currently have) a strategic partnership? What’s worked and what have you learned?

Photo by familymwr (Flickr).