Independent Thinking Blog

Blogging for Business

Check out this piece from the Jacksonville Business Journal on why small businesses should consider establishing a blog. The article offers several compelling reasons to blog:

add new content to your Web site
become recognized as an expert
identify potental business
leverage sales
draw traffic to your Web site

Read the article here.

Of course, you need to have something to say. Does your business have a blog? Why or why not?

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The GDPR: What Is It and Why Should You Care About EU Data Privacy?

The GDPR is a sweeping EU rule designed “to reshape the way organizations across the region approach data privacy.” It’s a big deal with major implications for how you do business.

The Case for Digital Reciprocity

There’s a case for digital reciprocity, but don’t get so wrapped up in who’s sharing what to forget why you’re creating and curating content in the first place.

The Essential Guide to Crisis Communications

Every organization needs a crisis communications plan, and a new book provides an essential guide to help your organization prepare to respond promptly and effectively.

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