ABC News led in to Friday night’s report on super-sized fast food meals with a public health warning–sort of. Before giving viewers the details behind a new burger (1500 calories, 97 grams of fat, 2090 mg sodium), Diane Sawyer cited a recent CDC report that found that 9 in 10 Americans get too much salt in their diets. What was missing: any statistics about how much salt Americans ought to intact daily (1500 mg maximum for most adults).
In essence, ABC News missed an aha moment to educate its audience. And all the news team needed to do was add one slide with salt recommendations to its story.
As a business owner, I’m here to solve problems. I’m betting you are too. So double-check your slides and make sure you’re not just telling people stuff–you’re also giving them something they can use.
What missing slides have you seen?
Photo by ComedyNose (Flickr).