How do you manage uncertainty when, by definition, it involves wrestling with stuff that’s difficult–and sometimes impossible–to predict?
It all starts with understanding (and then leveraging) your competitive advantages, says Keith Bickel, author of Mastering Uncertainty. The book posits three different business models to optimize your competitive edge.
Are you a pioneer, a pouncer, or a hedger?
Read about the three strategies in my book review.
Photo by Steve Snodgrass (Flickr).