Should you be on LinkedIn? Plaxo? BizSugar or Open Forum? While it’s easy to be online, the vast array of options can leave even the social-media-savviest business person overwhelmed. At last check, my AddThis button linked to over 230 separate platforms/sites.
Because time is a finite resource and we can’t be everywhere, I recommend applying a simple three-pronged business test for social presence:
- Will it help me be found?
- Will it help me connect with my audience?
- Will it help me identify new business?
I explore these questions in some detail in a new IABC CW Bulletin article, Bringing Social Media to Your Business. Check it out and let me know what you think.
Photo by jenny downing (Flickr).