Have you see the Windows 7 Was My Idea ads?
The concept is great because it strengthens the “I’m a PC” tag that did a good job at humanizing the Microsoft brand. Plus any ad that has people envisioning themselves as hunks makes me smile.
But there’s another reason they work: because Windows 7 is user-friendly. It’s the first version of the operating system that seamlessly transfers all your files–and keeps your settings and accounts intact. I know, because I went through setting up my new computer just weeks ago. And best of all: Windows 7 recognizes existing local networks, so that all I needed to do was put in my password (at the prompt) during the initial set-up phase and I was online with no business interruption.
Now I’m a PC, and that was my idea.
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