Independent Thinking » Web Browser http://www.steigmancommunications.com Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC Mon, 06 Sep 2010 15:40:10 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google’s Chrome Strategy http://www.steigmancommunications.com/2008/09/06/googles-chrome-strategy/ http://www.steigmancommunications.com/2008/09/06/googles-chrome-strategy/#comments Sat, 06 Sep 2008 20:57:09 +0000 Daria Steigman http://steigmancommunications.com/wordpress/2008/09/06/googles-chrome-strategy/

Google’s new browser proves the power of the brand: it has received instant attention and was in short-order downloaded over one million times. Plus the blogosphere’s been buzzing with a mix of browser reviews and discussions about Google’s business strategy.

But is Chrome a good browser? It installs and loads quickly, but there’s nothing there to give me that WOW factor. But maybe that doesn’t matter–at least for now. Google’s accomplished key business goals already with Chrome: 1) media attention; 2) user interest; 3) a new platform for innovation for both Google products and other applications. That seems like a pretty good week to me.

©2010 Independent Thinking. All Rights Reserved.

.]]> http://www.steigmancommunications.com/2008/09/06/googles-chrome-strategy/feed/ 0