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Web 2.0

Privacy, Identity, and Digital Fingerprints

by Daria Steigman on July 26, 2010

Web 2.0, Privacy, Digital Fingerprints | Independent Thinking | Steigman Communications, llcJeffrey Rosen has a terrific, thought-provoking article in last week’s New York Times Magazine about the end of privacy in our new digital era. In it, he writes:

We are only beginning to understand the costs of an age in which so much of what we say, and of what others say about us, goes into our permanent—and public—digital files. The fact that the Internet never seems to forget is threatening, at an almost existential level, our ability to control our identities; to preserve the option of reinventing ourselves and starting anew; to overcome our checkered pasts…

The truth is that, for a great many people, the permanent memory bank of the Web increasingly means there are no second chances—no opportunities to escape a scarlet letter in your digital past. Now the worst thing you’ve done is often the first thing everyone knows about you.

Rosen looks at the implications of this digital identify and explores potential legal and technological solutions to help us manage and protect our reputations. The article is long–but it is well worth taking the time to read.

Hat tip to Tim Taylor for alerting me to this one.

Photo by graphia (Flickr).

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Business Development in a Web 2.0 World

by Daria Steigman on July 17, 2008

My Independent Thinking column on business development Web 2.0 is out:

It’s a Web 2.0 world. Just this week there have been articles in my local newspaper about start-up news aggregator Mixx honing in on Digg’s space, and Google’s efforts to enter the social networking fray. And it’s only Tuesday. Even Business Week has social media fever, with its 2 June Beyond Blogs cover story declaring that “the power of social media to transform our businesses and society will only grow.”

As a small business owner or independent consultant, it;s important to understand social media not only so that you can advise your clients on their web strategies, but also so that you can harness the power of the medium to market and grow your own business.

Read my Independent Thinking column in IABC’s CW Bulletin.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

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