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	<title>Independent Thinking &#187; Tony Hsieh</title>
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	<link>http://www.steigmancommunications.com</link>
	<description>Business. Communications. Social Media. Strategy. &#124; Daria Steigman &#124; Steigman Communications, LLC</description>
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		<title>Zappos CEO on Passion and Happiness</title>
		<link>http://www.steigmancommunications.com/2010/06/07/zappos-ceo-on-passion-and-happiness/</link>
		<comments>http://www.steigmancommunications.com/2010/06/07/zappos-ceo-on-passion-and-happiness/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 15:23:09 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[business models]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Delivering Happiness]]></category>
		<category><![CDATA[Tony Hsieh]]></category>
		<category><![CDATA[Zappos]]></category>

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		<description><![CDATA[TweetTony Hsieh&#8217;s Delivering Happiness* is a good reminder that sometimes you have to take a leap of faith and follow your passion. Part autobiography, part tale of success-wrought-from-hard-work, part customer service bible, Delivering Happiness is a good read for entrepreneurs and business owners. There are lessons leaned about business models, core competencies, and flexibility. And [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton2293" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2010%2F06%2F07%2Fzappos-ceo-on-passion-and-happiness%2F&amp;text=Zappos%20CEO%20on%20Passion%20and%20Happiness&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2010%2F06%2F07%2Fzappos-ceo-on-passion-and-happiness%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a class="vt-p" href="http://www.steigmancommunications.com/wp-content/uploads/2010/06/DeliveringHappiness.jpg"><img class="aligncenter size-medium wp-image-2297" src="http://www.steigmancommunications.com/wp-content/uploads/2010/06/DeliveringHappiness-e1275923795246-224x300.jpg" alt="Independent Thinking | Steigman Communications, llc" width="224" height="300" /></a>Tony Hsieh&#8217;s Delivering Happiness* is a good reminder that sometimes you have to take a leap of faith and follow your passion.</p>
<p>Part autobiography, part tale of success-wrought-from-hard-work, part customer service bible, Delivering Happiness is a good read for entrepreneurs and business owners. There are lessons leaned about business models, core competencies, and flexibility. And Zappos&#8217; 10 core values&#8211;and how they came about&#8211;will hopefully make you pause and assess whether you have identified and articulated your core business values.</p>
<p>What I liked best about Hsieh&#8217;s book was the process stuff:</p>
<ul>
<li>Zappos didn&#8217;t just identify problems (i.e., &#8220;We just don&#8217;t have the right products to offer our customers&#8221;), but took tough steps to change its business model to become profitable.</li>
<li>Hsieh acknowledges mistakes (i.e., &#8220;As an e-commerce company, we should have considered warehousing to be our core competency from the beginning. Outsourcing that to a third party&#8230; was one of our biggest mistakes.)</li>
<li>Zappos focused on three key areas (customer service, culture, and employee training and development).</li>
</ul>
<p>If you&#8217;re looking for a dry business book, this isn&#8217;t the one to buy. But if you&#8217;re looking for a quick read, conversational style, and good takeaways, you won&#8217;t go wrong with Delivering Happiness.</p>
<p>Want to read Hsieh&#8217;s book? The kind <a class="vt-p" title="Delivering Happiness" href="http://www.deliveringhappinessbook.com/">Delivering Happiness</a> book team gave me a second copy to give away to one lucky reader. Just tell me in the comments something you&#8217;ve done to wow a client or customer. The best answer (deemed by me) wins the book.</p>
<p><em>*Disclosure: I received a free copy of the book in exchange for agreeing to review it and post <a class="vt-p" title="Delivering Happiness" href="http://www.deliveringhappinessbook.com/">this link</a>–but without any restrictions on what I might say.</em></p>
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