by Daria Steigman on August 6, 2009
Interesting takeaway from the Interbrand survey of consumer attitudes toward 32 major banks and financial services companies.* Turns out that the survey of 2000 households found that 53 percent don’t trust their own bank; and even more–64 percent–don’t trust financial service providers.
What consumers want:
“integrity, transparency, responsibility, and empathy”
What the heck were we (consumers) putting up with before?
This should also be another warning sign to companies, especially big brands, about the need to rethink their business operations and how they tell their story. What do you think?
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*From Interbrand New York CEO Alan Bateman in remarks yesterday during a Webinar hosted by Thomson Reuters.
Photo by takomabibelot. Flickr Creative Commons License.
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Tagged as:
Customers,
financial services,
Interbrand,
Thomson Reuters
by Daria Steigman on March 3, 2009
What can big companies learn from entrepreneurs? And what can entrepreneurs learn from big business?
“Small businesses have important, competitive advantages. When founders are leading the company, they do so with an authentic passion to deliver on a vision. They know their business and customers better than anyone else, and this knowledge can be hugely leveraged with the right operational practices.”
The author, Dick Harrington, isn’t an entrepreneur. Rather, he’s the former CEO of Thomson Reuters, a company that calls itself the “leading source of intelligent information for businesses and professionals.” In a fascinating interview with Anthony Tjan, Harrington also discusses misconceptions about both big and small businesses, the importance of customer-driven strategies, and the challenges of scale.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Business,
Customer Service,
Dick Harrington,
Entrepreneurship,
Thomson Reuters
