I didn’t realize until last night how much Steve Jobs changed my world:
He added color (orange desktop computer, red netbook).
He added usability (point-and-click operating system versus the old DOS).
He made music truly portable (mp3 player, streaming capabilities).
He changed the way we connect (smartphone).
My only Apple product is an iPod nano, and yet Steve Jobs’ impact is everywhere. Oh, and his tenure at Pixar produced the little movie clip above.
The world needs more disruptive innovators.
To infinity and beyond, Steve Jobs.
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Business Week’s Heather Green has a very interesting Blogspotting post on the strategy behind the “leaked” Steve Jobs memo about the underwhelming customer reaction to Apple’s new MobileMe application. She writes:
By doing this through an internal email he gets to control the perception of how Apple is dealing with the issue, rather than opening himself up to any pesky follow-up comments or reporters’ questions if he did this on a blog or through a news interview.
A smart communications strategy indeed.
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