Why Are Entrepreneurs Slow to Adopt Social Media?

Daria Steigman — Tue, 22 Feb 2011 10:17:00 +0000

This “SmartPulse” poll of SmartBrief on Entrepreneurs readers caught my eye the other day. That’s because a whopping 69 percent of respondents said they “never” or rarely work on social media for their business.

We talk about social media a lot. And because we see the benefits for our businesses, and the critical value in a 24/7 real-time environment, we think everyone else must see it too. But maybe we’re just spending a lot of time talking to ourselves (using social media tools, naturally).

Give yourself a high-five if you’re using social media in your business. Because it seems you are at the tip of the adoption curve.

What’s your take?

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An Ode to Writing Rules

Daria Steigman — Wed, 09 Dec 2009 15:07:35 +0000

I’ve been on a rulemaking binge lately, and I’m loving it. And you just might be surprised how a few little rules can simplify your business life.

I’m talking about Outlook Rules. While lots of people have Inbox Zero goals, that doesn’t work for me. But having 150 random items piling up isn’t helpful either. So recently I got serious and created a Subscriptions sub-folder in my inbox. I then built rules to move every SmartBrief, Financial Times, MarketingProfs, LinkedIn, Groupon, Sporting News, and other subscription automatically out of my inbox and into that new folder. Now the mail I need stays at the top, and the rest is there to dig in or delete when I’m ready.

Sometimes you just have to have a few rules. What rules have you create to improve your productivity?

Photo by Entressen kirjasto (Flickr).

Independent Thinking » SmartBrief

Why Are Entrepreneurs Slow to Adopt Social Media?

An Ode to Writing Rules