The concept is great because it strengthens the “I’m a PC” tag that did a good job at humanizing the Microsoft brand. Plus any ad that has people envisioning themselves as hunks makes me smile.
But there’s another reason they work: because Windows 7is user-friendly. It’s the first version of the operating system that seamlessly transfers all your files–and keeps your settings and accounts intact. I know, because I went through setting up my new computer just weeks ago. And best of all: Windows 7 recognizes existing local networks, so that all I needed to do was put in my password (at the prompt) during the initial set-up phase and I was online with no business interruption.
The trouble with some entrepreneurs is that they have great ideas but little business sense. Instead of importing talent to run their companies, people like Yahoo’s Jerry Yang think they can do everything themselves. They can’t.
Kudos to Powerset co-founder Barney Pell, whose company was just acquired by Microsoft. Not because of his big payoff, but because he was smart enough to stick with his core expertise, having stepped down from the role of CEO late last year. Pell wrote on his blog last year that his strengths were “technology and vision, and not necessarily management of a large organization.” He also wrote that “bringing in a world-class CEO…will result in great long-term value for the company.”
Welcome to Steigman Communications and the Independent Thinking blog. Daria Steigman is a business-savvy communications strategist who helps organizations develop and execute communications solutions to help them achieve their business goals. Her blog looks at the business of running a business, entrepreneurship, communications, social media, strategic thinking, and--of course--Independent Thinking.
