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Mary Deming Barber

Have You Skype’d Someone Today?

by Daria Steigman on January 20, 2011

Social Media, Relationships, Business, Connectivity | Independent Thinking | Steigman Communications, llcWe all know that relationships matter in business. So we work hard to stay top of mind with our clients, customers, colleagues, and prospects.

Advertising. E-mail marketing. Facebook pages (and hopefully conversations). Postcards and other direct mail. Quick @ tweets. The list goes on. And on.

One-on-one meetings are, of course, awesome. But they’re time-consuming, so we actually see people only sporadically. And that’s when they live in the same city or town.

Skype changes that.

My colleague Mary Deming Barber, who lives and works 3,400 miles away from me, and I have been having a back-and-forth conversation via Twitter direct messages (DM) and e-mail for some time now. But today when she DM’ed me, I suggested we have a quick chat on Skype.

Skype (with video) is almost as good as being in the same room. Minus the coffee (or beer) accompaniment. It’s more personal than a phone call, because you can see the person. So 5 minutes feels like 5 good minutes.

Are you using Skype in your business? And have you Skype’d someone today?

Photo by re-ality (Flickr).

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Second look is back. I’m highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.

  • Small Talk Matters: We talk about the importance of networking, but how many of us do it well? John Baldoni offers some good tips for chatting up the boss (or anyone else). It’s all about preparation, personality (yours), and keen perception.
  • Customer Service, Flight-Attendant Style: Watching flight attendants is a good way to learn about business, says Neil Patel in a useful post about customer service, rules, and the small things that make a difference.
  • Interns vs. Assistants: Mary Deming Barber has a thoughtful guest post for Solo PR Pro that looks at how to get the most from (and for) your intern–and when you should be hiring an assistant instead.
  • Texting and Philanthropy: “Rapid information sharing and [people-to-people] connections have already turned several major industries upside down. Philanthropy is next,” writes Timothy Ogden in a terrific post about how texting is transforming the way we give.

Photo by kudumomo (Flickr).

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

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