Posts tagged as:

Innovation

Nike CEO on Training Athletes & Nurturing Employees

by Daria Steigman on August 17, 2010

Nike CEO on Business, Management | Independent Thinking | Steigman Communications, LLCThere’s a long, fascinating profile of Nike CEO Mark Parker in Fast Company. The article talks about Parker’s bio,  corporate culture, and where’s he’s taking the company and how. One line about his management style really stood out:

[Bill] Bowerman’s coaching technique–he created personalized training programs for each athlete, unusual back then–informs Parker’s management style to this day. “I spend a good deal of time coaching executives now,” he says. “Each person needs something different to succeed. It’s a Bowerman approach.”

So true, and yet so often overlooked.

Parker also talks about the importance of focusing on people rather than putting people into organizational chart boxes. You can read the entire article here.

Photo by jaqian (Flickr).

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Saks CEO On Business: Start By Valuing People

by Daria Steigman on June 2, 2010

Business, Leadership, RelationshipsCheck out this terrific interview with Saks CEO Stephen Sadove in the New York Times. He talks about mentors, valuing people, focusing on processes, and what it takes to be a successful leader. For example:

“I grew up in a world of lots of interesting people, and you really valued learning from them and talking to them. I grew up valuing lots of different kinds of opinions and people of different backgrounds. I was relatively comfortable with adults because we always were entertaining. So you never worried about being uncomfortable in a setting like that, or shy.”

Or this gem:

It’s the people, the leadership, the culture and the ideas that are ultimately driving the numbers and the results… What I try to teach people is, don’t ask the first question in terms of numbers. Let’s talk about the people, let’s talk about the culture, let’s talk about the ideas and the innovation.”

There’s some good stuff here.

Photo by bigcityal (Flickr).

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Copyright, Community, and Technology

by Daria Steigman on March 23, 2010

Today I’m going to urge you to read a post about community. It’s a long post, but it’s an important one. The author looks at the impact of technology on copyright laws and business models, and forces us to look at the elephant in the room. Or, as he says (quoting Cory Doctorow), technology giveth and technology taketh away.

Where’s your community headed?

A brief excerpt:

More than one person has suggested to me that if everything is instantly available online for free, creators will simply stop releasing new material. If this were true, the music industry would have come to a stop over the last ten years. Yet musicians existed before there was a recording industry, and they will continue to exist after the recording industry in its present form has vanished.

Another brief excerpt:

Our cultural and legal battles are more and more turning out to be battles against young people. Besides being ill-advised on moral and spiritual grounds, a battle against the next generation is an obvious strategic blunder; young people have the insurmountable advantage of time on their side. They are going to emerge victorious.

Seriously, this post is worth reading.

Disclosure: The author, PeaceLove (aka, Jonathan), is my brother. But I’m sending you to his blog not because he’s related to me but because I think he’s framed a really big issue really well.

Photo by digitalART2.

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Does Workshifting Make You Fearless?

by Daria Steigman on March 11, 2010

Why do workshifters “dare to be different”? And what implications might this have for innovation across the business landscape? For today’s food for thought, read my inaugural post for Workshifting.com.

And thanks to Justin Levy for inviting me to become a regulator contributor. I’m excited to be joining A.J. Leon, Melissa Leon, and the rest of the stellar Workshifting crew.

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How Do We Shatter the Silos?

by Daria Steigman on January 26, 2010

During the IABC/Washington panel discussion on 2010 trends, I posed the following question: Is 2010 the year we break down silos? In retrospect, I asked the wrong question.

Breaking down silos is critical, but it’s not about whether we do it–it’s about how. In the communications world, I’m finally hearing more conversation around “integrated” again, but I still see media separated from PR separated from marketing within organizations. Agencies are often worse (think digital practice groups, for example).

When will companies be ready to stop organizing their operations around tasks? And how might this new look take form?

Photo by accent on eclectic (Flickr).

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