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	<title>Independent Thinking &#187; GM</title>
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	<link>http://www.steigmancommunications.com</link>
	<description>Business. Communications. Social Media. Strategy. &#124; Daria Steigman &#124; Steigman Communications, LLC</description>
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		<title>Should Industry Expertise be a Deal Breaker?</title>
		<link>http://www.steigmancommunications.com/2009/06/17/should-industry-expertise-be-a-deal-breaker/</link>
		<comments>http://www.steigmancommunications.com/2009/06/17/should-industry-expertise-be-a-deal-breaker/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:30:07 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Bloomberg News]]></category>
		<category><![CDATA[Edward Whitacre]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[John Baldoni]]></category>
		<category><![CDATA[NASA]]></category>

		<guid isPermaLink="false">http://www.steigmancommunications.com/?p=591</guid>
		<description><![CDATA[TweetAt least once a month someone asks me if I have expertise in their industry, whether they&#8217;re building widgets for tow trucks or rockets for NASA. And it has always struck me as the wrong question. I can learn about you; don&#8217;t you want to know if I understand what a business model is, or [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton591" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F06%2F17%2Fshould-industry-expertise-be-a-deal-breaker%2F&amp;text=Should%20Industry%20Expertise%20be%20a%20Deal%20Breaker%3F&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F06%2F17%2Fshould-industry-expertise-be-a-deal-breaker%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>At least once a month someone asks me if I have expertise in their industry, whether they&#8217;re building widgets for tow trucks or rockets for NASA. And it has always struck me as the wrong question. I can learn about you; don&#8217;t you want to know if I understand what a business model is, or how you might best reach out to your audience?</p>
<p>With that in mind, a huge &#8220;thank you&#8221; to <a title="General Motors" href="http://www.gm.com/">GM</a>&#8216;s new chairman, <a title="Edward Whitacre" href="http://en.wikipedia.org/wiki/Edward_Whitacre,_Jr.">Edward Whitacre</a>, who told <a title="Bloomberg News" href="http://www.bloomberg.com">Bloomberg News</a> in an <a title="Bloomberg interview" href="http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=a.quj9vK5PhI">interview</a>:</p>
<blockquote><p>&#8220;I don&#8217;t know anything about cars. A business is a business, and I think I can learn about cars&#8230; I think the business principles are the same.&#8221;</p></blockquote>
<p>The quote is reprinted in John Baldoni&#8217;s terrific <a title="Baldoni on outside executives" href="http://blogs.harvardbusiness.org/baldoni/2009/06/three_traits_outside_executive.html">blog post</a> on what outsiders need to succeed in an organization. He talks about intelligence, people skills, and strong will. It&#8217;s worth a read.</p>
<p>So what do you think? Is industry expertise a deal breaker for you?</p>
<p><i>Have you <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">signed up</a> to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">Sign up today!</a></i></p><div class="shr-publisher-591"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:60px;'><a class='shareaholic-googleplusone' data-shr_size='tall' data-shr_count='true' data-shr_href='http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F06%2F17%2Fshould-industry-expertise-be-a-deal-breaker%2F' data-shr_title='Should+Industry+Expertise+be+a+Deal+Breaker%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>&copy;2012 <a href="http://www.steigmancommunications.com">Independent Thinking</a>. All Rights Reserved.</p>.]]></content:encoded>
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		<title>Will Firing GM&#8217;s CEO Force Change?</title>
		<link>http://www.steigmancommunications.com/2009/04/01/will-firing-gms-ceo-force-change/</link>
		<comments>http://www.steigmancommunications.com/2009/04/01/will-firing-gms-ceo-force-change/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 16:51:56 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Andy Stern]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Mickey Edwards]]></category>
		<category><![CDATA[Paul Portney]]></category>
		<category><![CDATA[Rick Wagoner]]></category>
		<category><![CDATA[Warren Bennis]]></category>

		<guid isPermaLink="false">http://www.steigmancommunications.com/?p=456</guid>
		<description><![CDATA[TweetDid GM&#8217;s CEO have to go? There&#8217;s been a lot of discussion about the government&#8217;s move to replace Rick Wagoner as a precursor to any wholesale restructuring by the troubled automaker. My own opinion: He had to go. Reinventing a business is hard work, and it typically requires a leader who comes from outside and [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton456" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F04%2F01%2Fwill-firing-gms-ceo-force-change%2F&amp;text=Will%20Firing%20GM%26%238217%3Bs%20CEO%20Force%20Change%3F&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F04%2F01%2Fwill-firing-gms-ceo-force-change%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Did GM&#8217;s CEO have to go?</p>
<p>There&#8217;s been a lot of discussion about the government&#8217;s move to replace Rick Wagoner as a precursor to any wholesale restructuring by the troubled automaker. My own opinion: He had to go. Reinventing a business is hard work, and it typically requires a leader who comes from outside and is prepared to make the tough decisions. Despite being one federal bailout away from bankruptcy, Wagoner and his team were 1) slow to recognize they had a big problem, and 2) unable to come up with a plan for moving forward.</p>
<p>Wagoner&#8217;s departure has also generated a lot of discussion about leadership, what it means and what it takes to be successful in the business world. The Washington Post asked a panel of academics, ex-politicians, and one labor leader to weigh in on the question: Is removing the top leader the best way to signal that dramatic change is imminent and inevitable?</p>
<p>Here&#8217;s a sample of what they had to say:</p>
<p><a title="Noel Tichy" href="http://views.washingtonpost.com/leadership/panelists/2009/03/lets-avoid-a-cultural-clone.html">Noel Tichy</a>&#8211;&#8221;Wagoner failed to make the judgment calls on people, strategy or in the crisis&#8230; The real challenge will be to find a transformational leader from outside GM. Otherwise, we will simply be getting a cultural clone.&#8221;</p>
<p><a title="Paul Portney" href="http://views.washingtonpost.com/leadership/panelists/2009/03/simple-fairness.html">Paul Portney</a>&#8211;&#8221;When things go even moderately well, it has been a handful of people&#8230;who benefited the most&#8230; Simple fairness requires, then, that when things go wrong, the responsibility ought to be borne by that same group of people.&#8221;</p>
<p><a title="Andy Stern" href="http://views.washingtonpost.com/leadership/panelists/2009/03/tough-management-is-good-politics.html">Andy Stern</a>&#8211;&#8221;Accountability, sharing in the pain and gain, is a tried and true American value.&#8221;</p>
<p><a title="Mickey Edwards" href="http://views.washingtonpost.com/leadership/panelists/2009/03/one-ceo-overboard.html">Mickey Edwards</a>&#8211;&#8221;Sometimes the problem is not with the failure of leadership at the top, but a failure of responsible leadership by those who undertake it to bring about a change&#8230; [Firing Wagoner will] send a message but it won&#8217;t immediately transform the assembly lines or panic suppliers and unions into concessions they don&#8217;t believe to be in their best interests or sustainable.&#8221;</p>
<p><a title="Warren Bennis" href="http://views.washingtonpost.com/leadership/panelists/2009/03/no-other-choice.html">Warren Bennis</a>&#8211;&#8221;This isn&#8217;t like firing a coach after one bad season. This is the top leader who&#8217;s been losing every season of this decade.&#8221;</p>
<p><a title="Washington Post on GM's CEO" href="http://views.washingtonpost.com/leadership/2009/03/off_with_their_heads/all.html">Read all their opinions here</a>. Then come back and tell me what you think.</p>
<p><i>Have you <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">signed up</a> to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. <a href="https://app.e2ma.net/app/view:Join/signupId:1355320/acctId:1353885">Sign up today!</a></i></p><div class="shr-publisher-456"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:60px;'><a class='shareaholic-googleplusone' data-shr_size='tall' data-shr_count='true' data-shr_href='http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F04%2F01%2Fwill-firing-gms-ceo-force-change%2F' data-shr_title='Will+Firing+GM%27s+CEO+Force+Change%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><p>&copy;2012 <a href="http://www.steigmancommunications.com">Independent Thinking</a>. All Rights Reserved.</p>.]]></content:encoded>
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