Posts tagged as:

engagement

5 Reasons I Love Twitter (And You Should Too)

by Daria Steigman on February 6, 2009

Have you ever gone through Twitter withdrawal?

I’ve been a bit quiet the last two weeks, and really didn’t mind being mostly offline. But solitude only lasts so long. So I officially re-energized today with what I termed my “social media catch-up morning.”

Friday’s my least productive day for traditional work, so I figured I’d put it to good use digging into my RSS Reader and reengaging with my Twitter community. It’s been a great way to remind myself why I love Twitter:

1. Conversation. Well, duh, you say. But apparently lots of people on Twitter have few followers and talk to even fewer people. Don’t miss this opportunity to engage people.

2. Listening. The Twitterverse is a very organic space, and you can learn a lot about who people are and how they interact by following them for a little while. Many of the people I follow are broadly in the communications world. Yet I know who likes football; who prefers wine, beer, or tequila; and where some of you spent your Xmas break. People are sharing pieces of themselves every day; you just have to be listening. There is also amazing knowledge sharing taking place; I could get lost spending time just following links.

3. Connectedness. We all recognize that Twitter is a great source for breaking news, whether it’s a tragedy (#Mumbai) or a celebration (#inaug09). But it’s also a great resource for reaching out through our expanded networks. I was reminded of this earlier today when Katie Adams sent out a tweet looking for a contact at Memorial Sloan-Kettering. I immediately retweeted it, and it was then retweeted by two more people. Within about 5 minutes, that message had reached about 4,000 people.

4. #followfriday. For the uninitiated, #followfriday is a way for you to give a shout out to people you find interesting, fun, provocative, or otherwise worth getting to know. More than that, it’s a terrific way to make new connections. I’ve met some great people that way, including several just this morning.

My #followfriday list for today included Linda Jacobson, Kim Wells, Marc Meyer, Jeremy Meyers, Charity Hisle, and Adrian Pittman. They make my list for three key reasons: they’re smart, they’re engaging, and they’re authentic.

Which brings me to #5…

5. Authenticity. When you’re conversing in 140 characters, it’s hard to keep your mask on for very long. Twitter’s a great way to filter out the authentic from the disingenuous. It becomes a trust barometer of sorts, a way to jumpstart relationships that may start online but then filter outward and offline.

Have I left anything out? Why do you use Twitter?

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When LinkedIn Groups Go Awry

by Daria Steigman on December 29, 2008

When I wrote my post about the value of LinkedIn, I called it a “must have” element of every professional’s online presence. I still believe that. So why are so many people devaluing their profiles with endless drivel?

I belong to several LinkedIn Groups, and they are helpful in identifying like-minded professionals and in broadening my network. What they are not, it seems, is a forum for robust discussion.

For an overview of what’s gone awry with LinkedIn discussions, read Craig Peters’ terrific post. In it, he outlines many of the things people are doing wrong, including looking for free advice, traffic whoring, and blatant self-promotion.

I’m personally not so concerned with the free advice component, as we’re all learning every day. Plus providing value to someone else can be a good way to demonstrate expertise without giving everything away. But, like Peters, I’m tired of being bombared with constant come-ons and pleas to “please, please click on my link before answering.”

From a business perspective, I’m not sure why anyone would want their business persona to scream ”bad marketer and I contribute nothing.” From a social media perspective, they’re failing miserably on the engagement piece.

As to LinkedIn Groups, they are not now a go-to place for discussion. I think the smart conversation online has largely migrated to Twitter.

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Five Rules for Creating Demand

by Daria Steigman on August 2, 2008

Fast Growth Focus columnist Doug Davidoff writes about the five rules for creating demand:

  1. Know your customers.
  2. Identify problems they may not know they have.
  3. Educate clients on their problems by focusing on results and creating value.
  4. Don’t tell clients what you do; instead, “start building the bridge.”
  5. Monetize the value of your solutions.

Read Davidoff’s excellent article here.

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PR Time Capsule

by Daria Steigman on July 10, 2008

I just skimmed through several years of IABC’s Communications World and CW Bulletin archives, and was struck by what communicators have found fundamental, relevant, or cutting-edge year from year. It was like rummaging through a time capsule.

The fundamentals of good communications strategy may not have changed, but the tools we’re using to achieve our goals certainly have evolved. A few years ago we were focused on e-mail marketing, Intranets, and teleconferencing, and we seemed to spend a lot of time strategizing how to push out information.

Now the conversation is about conversation: dialogue, collaboration, social networking. Instead of telling people what we want them to know about our brand, our product, or ourselves, we’re engaging them in shaping who we are and how we present ourselves. It’s a far more interesting place.

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