Independent Thinking » eHarmony http://www.steigmancommunications.com Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC Mon, 06 Feb 2012 06:02:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Men Are Not from Venus http://www.steigmancommunications.com/2009/02/17/men-are-not-from-venus/ http://www.steigmancommunications.com/2009/02/17/men-are-not-from-venus/#comments Tue, 17 Feb 2009 20:39:39 +0000 Daria Steigman http://www.steigmancommunications.com/?p=383

This isn’t going to be a post about dating, relationships, or Valentine’s Day. But when was the last time you heard a guy say he was looking forward to “getting to the communication”?

That’s a key line from an advertisement by online dating service eHarmony that has been running on ESPN News. Apparently eHarmony just held a “free communication weekend,” presumably in honor of Valentine’s Day.

The ad caught my attention because it seemed so out of place on a sports network. (That and the guy uttering a phrase that no real person would actually use.) So here’s the bigger question: who is the target audience? If I’m watching a sporting event, I’m not likely to turn it off and log on to fill out a “29 dimensions of compatibility” questionnaire.

Why do you think eHarmony is advertising on ESPN? Smart move or waste of money?

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