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	<title>Independent Thinking &#187; echo chamber</title>
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	<link>http://www.steigmancommunications.com</link>
	<description>Business. Communications. Social Media. Strategy. &#124; Daria Steigman &#124; Steigman Communications, LLC</description>
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		<title>Context and the Twitter Echo Chamber</title>
		<link>http://www.steigmancommunications.com/2009/01/05/context-and-the-twitter-echo-chamber/</link>
		<comments>http://www.steigmancommunications.com/2009/01/05/context-and-the-twitter-echo-chamber/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 21:45:02 +0000</pubDate>
		<dc:creator>Daria Steigman</dc:creator>
				<category><![CDATA[Communications Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[echo chamber]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.steigmancommunications.com/?p=144</guid>
		<description><![CDATA[TweetHave you ever deleted a tweet because you were afraid it might be taken out of context? I did, and I&#8217;m not sure I made the right decision. But I have seen enough mob mentality on Twitter recently that I didn&#8217;t want to make lots of people mad at me on January 2. Not without [...]]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton144" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F01%2F05%2Fcontext-and-the-twitter-echo-chamber%2F&amp;text=Context%20and%20the%20Twitter%20Echo%20Chamber&amp;related=&amp;lang=en&amp;count=vertical&amp;counturl=http%3A%2F%2Fwww.steigmancommunications.com%2F2009%2F01%2F05%2Fcontext-and-the-twitter-echo-chamber%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.steigmancommunications.com/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Have you ever deleted a tweet because you were afraid it might be taken out of context? I did, and I&#8217;m not sure I made the right decision. But I have seen enough <a href="http://www.livingstonbuzz.com/2008/12/14/the-french-mob-storms-twitterville-again/">mob mentality</a> on <a href="http://twitter.com/">Twitter</a> recently that I didn&#8217;t want to make lots of people mad at me on January 2. Not without the context.</p>
<p>So here&#8217;s what happened. I was reading through blog posts and monitoring my Twitter feed on Friday afternoon when Gennefer Snowfield at Acclimedia tweeted something that caught my attention:</p>
<p style="padding-left: 30px;">I think the words &#8216;authority&#8217; and &#8216;influence&#8217; are completely overused and no longer have any meaning or weight. That is all.</p>
<p>We tweaked back and forth a couple of times, and then I said:</p>
<p style="padding-left: 30px;">I wish people would stop equating influence with numbers and look instead at actions and results.</p>
<p>Then we tweeted back and forth a couple more times, and I sent out the tweet that is no more. It said (appoximately):</p>
<p style="padding-left: 30px;">Too many wannabe prom kinds and queens. Works in the echo chamber. Outside, they&#8217;re hollow men. No substance.</p>
<p>Pretty shortly thereafter, I thought the tweet probably should have been sent as a DM and I deleted it. This prompted some additional (and private) back and forth about echo chambers and context. And since then I&#8217;ve been thinking about the whole topic a little bit.</p>
<p>No one who knows me personally will ever accuse me of being shy or holding back an opinion. But usually those opinions are in the context of a conversation&#8211;and context, along with tone and body language, help soften the offhand remark. Plus, I&#8217;ve already written about <a href="http://www.steigmancommunications.com/2008/11/18/on-twitter-how-many-followers/">value vs. numbers</a> on Twitter, and my position is pretty clear.</p>
<p>But Twitter, like e-mail, has a tendency to magnify things. The echo chamber makes it easy to pull things out of context. Look what <a href="http://www.chrisbrogan.com/advertising-and-trust/">Chris Brogan</a> went through, and he&#8217;s well known and respected in this space. I&#8217;ve also seen the crowd turn on lots of less-known people for real or perceived differences of opinion.</p>
<p>And so I censored myself. It&#8217;s not that I thought my tweet was so relevant, or that lots of people are hanging on what I say. But it was on a hot topic, and you never know what gets picked up. I just didn&#8217;t want to deal with the possibility. Hopefully next time I won&#8217;t self-censor.</p>
<p>What do you think? Does Twitter magnify everything? Are you self-censoring your tweets?</p>
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