Independent Thinking » crowdsourcing http://www.steigmancommunications.com Business. Communications. Social Media. Strategy. | Daria Steigman | Steigman Communications, LLC Mon, 06 Feb 2012 06:02:41 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Crowdfunding http://www.steigmancommunications.com/2008/07/08/crowdfunding/ http://www.steigmancommunications.com/2008/07/08/crowdfunding/#comments Tue, 08 Jul 2008 20:12:49 +0000 Daria Steigman http://steigmancommunications.com/wordpress/?p=23

Interesting observation by John Tozzi in Business Week’s New Entrepreneur blog about how start-up companies are engaging their fans to raise money.

We’ve seen a number of companies set up online forums to tap into their customer base for product or marketing ideas (i.e., Starbucks, General Mills, Procter & Gamble). Now comes crowdfunding.

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