by Daria Steigman on September 6, 2008
Google’s new browser proves the power of the brand: it has received instant attention and was in short-order downloaded over one million times. Plus the blogosphere’s been buzzing with a mix of browser reviews and discussions about Google’s business strategy.
But is Chrome a good browser? It installs and loads quickly, but there’s nothing there to give me that WOW factor. But maybe that doesn’t matter–at least for now. Google’s accomplished key business goals already with Chrome: 1) media attention; 2) user interest; 3) a new platform for innovation for both Google products and other applications. That seems like a pretty good week to me.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Business,
Chrome,
Communications Strategy,
Google,
Web Browser
by Daria Steigman on September 3, 2008
The Washington Post published a very interesting pair of word clouds recently of the McCain and Obama campaign blogs. The visualizations are stark — both campaigns talk about Obama a lot, McCain little (his blog) or not at all (Obama’s blog).
Visualizations can be a powerful tool for getting your message out and making sure you’re getting the right message out. And word clouds are just the start. Check out these 10 great data visualization tools.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Communications Strategy,
McCain,
Obama,
Social Media,
Word Clouds
by Daria Steigman on August 5, 2008
Business Week’s Heather Green has a very interesting Blogspotting post on the strategy behind the “leaked” Steve Jobs memo about the underwhelming customer reaction to Apple’s new MobileMe application. She writes:
By doing this through an internal email he gets to control the perception of how Apple is dealing with the issue, rather than opening himself up to any pesky follow-up comments or reporters’ questions if he did this on a blog or through a news interview.
A smart communications strategy indeed.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Apple,
Communications Strategy,
PR,
Steve Jobs
by Daria Steigman on June 9, 2008
Whether or not you like Barrack Obama, you’ve got to love the way he and his team manage their communications strategy. Every communication is on message, from his speeches to the daily e-mails to supporters. The Obama campaign operates with a discipline that’s difficult to achieve and rarely seen in the marketplace, the boardroom, or the campaign trail. It’s a communications strategist’s dream to have a client stay so focused. It’s short. Sweet. Perfect harmony.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Communications Strategy
