by Daria Steigman on January 9, 2012
Web 2.0 was so last year. Or last decade.
Either way, we’re moving on.
So what’s going to be trending in the digital space moving forward?
If you’re in the D.C. region, join me and my fellow panelists for an IABC/Washington breakfast meeting on January 12 as we discuss trends in digital communications.
I’ll be joined on the panel by Dan Horowitz of Fleishman-Hillard’s Digital Group; Steve Radick of Booz Allen Hamilton’s Digital Strategy and Social Media Practice; and Rick Dunham, Washington Bureau Chief of the Houston Chronicle and chief author of the Texas on the Potomac blog.
This should be fun. If you’re in the Washington area, please do join us.
Photo by Rosaura Ochoa (Flickr).
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Tagged as:
Communications,
Communications Strategy,
IABC/Washington,
Social Media
by Daria Steigman on June 10, 2010
I wrote here about the secret to a great client relationship (hint: it’s about how you communicate). Now I want to talk about a related issue: understanding how your audience is listening.
For example:
- Have you ever had someone say, “Well, I tweeted about that”?
Okay, but I didn’t see your random tweet at a random-to-me time in a sea of tweets from the 500+ people I’m following.
- Have you ever had someone tell you they posted the event to their LinkedIn Group?
Great, except I get a weekly digest and your event was three days ago.
- Have you ever had multiple people send you Facebook notifications for the same event, even though you’re on the organization’s distribution list and so have obviously received at least one event invitation (and possibly signed up already)?
Gee, now you’re spamming me.
Here’s the problem: When you do this, you’re making assumptions about my behavior and how I use various social media channels. Get it right, and we’re cool. Get it wrong, and your message is lost. You become irrelevant. Or worse, I unfollow, unlink, or unfriend you.
Whether you’re asking directly, monitoring online behavior, or accessing analytics, it’s important to understand how people consume information.
What strategies do you use to understand how your audience is listening?
Note: This post originally appeared on IABC’s Communication World blog.
Photo by cogdogblog (Flickr).
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Tagged as:
Business,
Communications Strategy,
Facebook,
IABC,
LinkedIn,
Social Media,
Twitter,
Workflow
by Daria Steigman on February 23, 2009
Have you ever wished you could skim through a video post?
I have a secret. I don’t like watching videos. Send me a link to a 5,000-word article and I’ll dive in. But send me a video link and odds are high I’ll click it off in a few seconds.
There are some notable exceptions. Videocasts that break out the discussion into timed segments are okay, because I can move to exactly what I’m most interested in. Chris Brogan‘s force of personality occasionally lures me to watch him–but only when the video posts are short. And Ike Pigott has a wonderful series of 12-second videos that speak to the audience and give you that hmm moment that spurs further discussion.
For the most part, however, I’ll stick to print. Written posts put me in charge–of my time, and how I consume the information.
What about you? I’d love to hear why you do–or don’t–like videoblogging.
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Tagged as:
12seconds.tv,
Chris Brogan,
Communications Strategy,
Ike Piggott,
Social Media,
videoblogging
by Daria Steigman on October 22, 2008
Making tough business decisions is … tough. But you can protect your brand and mitigate the impact of your decisions if you can define your reasons and present a cogent argument.
Colin Powell did this in making the case for his endorsement of Barack Obama, says leadership consultant John Baldoni in a recent blog post. Baldoni argues that Powell’s approach offers a guideline for business leaders:
- describe the big picture
- make the case
- declare the moral imperative
- look to the future
- play nice to the other side
Read Baldoni’s post here.
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Tagged as:
Brand,
Business,
Colin Powell,
Communications Strategy,
Leadership
by Daria Steigman on October 14, 2008
A lot of companies are enamored with social media and looking for new ways to interact with their customers. Comcast, for example, boasts about its Twitter presence. But what happens when you phone customer service? I shouldn’t have to call the CEO’s office in Philadelphia to get a service issue resolved.
Another case in point: Carefirst BlueCross BlueShield. It took me four minutes of voice mail hell to get through to a live person this morning–for a customer service call that lasted less than one minute. And half of that time was me pointing out politely to the rep. that their voice mail system is abysmal.
Customer service has to start with how customers connect to you. All the social media tools in the world are worthless if you neglect the basics.
Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!
Tagged as:
Business,
Communications Strategy,
Customer Service,
Social Media
