Each week I’m highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.

Here’s your second look for this week:

• Coyotes vs. Road Runners: An instructive post that talks about what toons can tell us about management styles and cultural differences.
• Burritos via iPhone: Chipotle launches an iPhone app that lets customers pre-order and pre-pay for lunch. Smart business use of technology.
• How Did It Make You Feel? Todd Schnick reminds us that customer experience is less about what you do and more about how you make us feel.

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©2012 Independent Thinking. All Rights Reserved.

I have a recycling bin right next to my mailbox into which I drop almost all the catalogues, the direct mail pitches, and all the junk mail unopened. But once in a while something catches my eye.

Score one for Chipotle. The Hopper-esque cover image and the wrap-around design piqued my interest. Inside, the “listen. look. taste.” photos of happy diners, inviting ripe avocados, and a fresh salad of chicken, beans, corn, and salsa actually made the restaurant appealing. Best of all: a card for a free burrito. Chipotle talks about “paying attention to the details,” and that’s how the food chain’s direct mail piece cut through my clutter.

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

©2012 Independent Thinking. All Rights Reserved.