by Daria Steigman on September 2, 2009
Each week I’m highlighting 3 or 4 posts, surveys, and other news that I have read and/or tweeted about that you may not have seen. As the name implies, I think they deserve a second look.
Here’s your second look for this week:
- Coyotes vs. Road Runners: An instructive post that talks about what toons can tell us about management styles and cultural differences.
- Burritos via iPhone: Chipotle launches an iPhone app that lets customers pre-order and pre-pay for lunch. Smart business use of technology.
- How Did It Make You Feel? Todd Schnick reminds us that customer experience is less about what you do and more about how you make us feel.
Tagged as:
Chipotle,
Customer Experience,
iPhone
by Daria Steigman on June 16, 2008
I have a recycling bin right next to my mailbox into which I drop almost all the catalogues, the direct mail pitches, and all the junk mail unopened. But once in a while something catches my eye.
Score one for Chipotle. The Hopper-esque cover image and the wrap-around design piqued my interest. Inside, the “listen. look. taste.” photos of happy diners, inviting ripe avocados, and a fresh salad of chicken, beans, corn, and salsa actually made the restaurant appealing. Best of all: a card for a free burrito. Chipotle talks about “paying attention to the details,” and that’s how the food chain’s direct mail piece cut through my clutter.
Tagged as:
Chipotle,
marketing
