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Chad Ochocinco

Roger Clemens Has Nothing on This Guy

by Daria Steigman on August 31, 2010

Influence, Popularity, and Community | Independent Thinking | Steigman Communications, llcSo I go out of town for a few days and miss the big sports story. No, not that story. This one.

What’s interesting about the Jay Mariotti story isn’t the facts. Or even the arrest. It’s the glee with which just about everyone has greeted the news.

Apparently this guy has no friends. Not among the community of athletes, coaches, and managers that he’s made his living writing and talking about. Not among his colleagues in the media. Even his co-commentators on ESPN‘s Around the Horn said they weren’t surprised by the sports world’s response to his arrest. One even said that Mariotti will “have to start rethinking how he goes about his business.”

It’s fitting to talk about this on a day that I participated in a tweetchat on the topic of “popularity versus influence.” See, Mariotti was influential (how else could he engender this much vitriol?). But he certainly wasn’t popular.

Business can be competitive. But it shouldn’t be mean. We always talk about the importance of community. That being helpful and giving back matter.

Here’s what you risk when you treat people as disposable. Or even just when they think you have.

Photo by Meddy Garnet (Flickr).

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Can Data Democracy and Access Transform Your Business?

by Daria Steigman on November 6, 2009

Open Access

The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday’s hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls.

The topic was Twitter and, when I cut out, people were having a vigorous discussion around Twitter’s value to business. I’d offered two key values for me: the ability to crowdsource quickly and globally; and ambient discovery (of people, information, and ideas). But I left something out, and it’s really important.

Web 1.0 led to data democratization. One consequence is that small businesses, including mine, finally had access to a lot of information that previously was only available (without a long lag time) to organizations with deep pockets. The amount of information was minute compared to what we see stream by on Twitter every minute–but it was the starting point.

Now Web 2.0 is leading to the democratization of access, as people can identify, reach out, and talk to everyone from athletes to rock stars to CEOs. Twitter’s helping to facilitate that.

What do you think: Are data and access leveling the playing field? How can you use these to transform your business?

Photo by biblioteekje (Flickr).

Have you signed up to receive the Independent Thinking newsletter? Now’s the time! Once a month I’ll send you exclusive, subscriber-only content highlighting interesting articles I’ve found, as well as tips on marketing, social media, and how to grow your business. Sign up today!

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